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The Work: New Campaigns - The World

products or services. AMAZON - TOOTH FAIRY - US Project: Amazon Theatre - "Tooth Fairy" Clients ... -part live advertising campaign for Live Betting, a new service from the Finnish National Betting Office ...

P&O reviews Europe media planning and buying account

The ferry operator, which spends £4m in the UK, is looking for an agency to work across several markets including the UK, Germany and the Netherlands. P&O's pan-European media account is handled by the full-service agency Link ICA, which also handles creative work for the ferry operator. P&O's creative ...

P&O reviews Europe media account

The ferry operator, which spends £4 million in the UK, is looking for an agency to work across several markets including the UK, Germany and The Netherlands. P O's pan-European me-dia account is handled by the full-service agency Link ICA, which also handles creative work for the ferry operator. P O ...

The Work: New Campaigns - UK

in the series uses David Beckham to advertise the new football results service. Beckham steps out of his house ... -phone service. Although only 60 per cent of the country is expected to be able to access the features ... Roalfe/Y R has created a series of posters to promote these new services. The first shows a drab London ...

The World: M&C Saatchi goes global the piecemeal way

of overseas offices - none of which were in mainland Europe - to service British Airways. Since then, it has ... account. M C Saatchi's first set of financials since it floated in July revealed where its strengths lie ...

The Work: New Campaigns - UK

share on its Paris route and a 63 per cent share on its Brussels service. TBWALondon is helping ...

IPA Effectiveness Awards 2004: Silver Award - Best Small Budget - Safer Travel At Night

is hard to measure, the financial saving to public services alone exceeded £11 million. The judges' view ...

IPA Effectiveness Awards 2004: Silver Award - British Airways

it had to battle to survive. If it turned its back on its short-haul service, the company figured, its ... , competing on price, but also using its strong service heritage to its advantage. Research showed that consumers wanted "services that matter", such as centrally located airports, back-up aircraft and allocated ...

IPA Effectiveness Awards 2004: Silver Award - Eurostar

in sales and volume. It then expanded its services, and by 2000 was carrying seven million passengers a ...

The World: China opens doors to foreign agency start-ups

for networks, as Chinese brands - the biggest spenders - tend to be serviced by local shops. Richard Hsu ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.