27 Sep 2004
| by Staff,
Called SuperGlue, the division is launching with an unnamed financial services client and is currently working alongside the production company, Arden Sutherland-Dodd. It plans to work with various production partners in the future.
The launch is Glue's response to the increasing consumer take ...
24 Sep 2004
services....The trade body has agreed to relaunch its creative services committee to help staff in the sector ...
creative services departments, and the news last month that Ben Langdon, the chief executive of Euro RSCG ...
of creative services staff in member agencies had fallen by 15 per cent since 1997.
The relaunch plan arose ...
24 Sep 2004
| by John Tylee
Havas this week announced a rights issue to ease its financial problems amid mounting speculation....
Bob Willott, the editor of Marketing Services Financial Intelligence, said: "Maybe Bollore thinks ...
of the abortive Grey bid, which Bollore opposed as too risky, and Havas' recent lacklustre financial performance ...
24 Sep 2004
Called SuperGlue, the division is launching with an unnamed financial services client and is currently working alongside the production company, Arden Sutherland-Dodd. It plans to work with various production partners in the future.
The launch is Glue's response to the increasing consumer take ...
24 Sep 2004
| by Jeremy Lee
company with financial backing from Miles Calcraft Briginshaw Duffy.
24 Sep 2004
it launched. Lee has joined Wunderman Europe in a global client services role.
24 Sep 2004
, was for the Italian post office's international money transfer service. It is one of the few examples of an advertiser ...
shown imagination when it comes to targeting them. Another financial group offering money transfer services, Western Union, communicates to immigrants in 60 languages, in 30 countries across Europe through ...
24 Sep 2004
| by Claire Beale, claire.beale@haynet.com
to Unilever's financial woes than cutting marketing corners. Blame the unspectacular summer for poor soft ...
-term financial targets", it was implicitly a recognition of a marketing cliche: the need to continue investing ...
-label competitors.
But price promotion is dangerously short-term unless it is matched by a significant financial ...
24 Sep 2004
| by Claire Billings
's marketing director in June.
Sainsbury's is also under intense pressure to improve its financial ...
24 Sep 2004
| by Rachel Gardner
of standardised mobile services, including improved international roaming for subscribers to the partner networks ...
Europe.
Plans to extend the service to Asia-Pacific and the US, where T-Mobile has a significant ...
registered customers and a 7 per cent lead over its closest competitor in terms of mobile service revenue ...