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Glue launches interactive film arm as broadband grows

Called SuperGlue, the division is launching with an unnamed financial services client and is currently working alongside the production company, Arden Sutherland-Dodd. It plans to work with various production partners in the future. The launch is Glue's response to the increasing consumer take ...

IPA backs the cause of creative services staff in ad agencies

services....The trade body has agreed to relaunch its creative services committee to help staff in the sector ... creative services departments, and the news last month that Ben Langdon, the chief executive of Euro RSCG ... of creative services staff in member agencies had fallen by 15 per cent since 1997. The relaunch plan arose ...

Havas to raise funds with rights issue

Havas this week announced a rights issue to ease its financial problems amid mounting speculation.... Bob Willott, the editor of Marketing Services Financial Intelligence, said: "Maybe Bollore thinks ... of the abortive Grey bid, which Bollore opposed as too risky, and Havas' recent lacklustre financial performance ...

Broadband take-up leads Glue to launch interactive film arm

Called SuperGlue, the division is launching with an unnamed financial services client and is currently working alongside the production company, Arden Sutherland-Dodd. It plans to work with various production partners in the future. The launch is Glue's response to the increasing consumer take ...

MCBD backs Bowley for TV launch

company with financial backing from Miles Calcraft Briginshaw Duffy.

HOTLINE: Lisa Lee quits Keevill Lee Kershaw

it launched. Lee has joined Wunderman Europe in a global client services role.

European Media: The Ethnic Media Dilemma

, was for the Italian post office's international money transfer service. It is one of the few examples of an advertiser ... shown imagination when it comes to targeting them. Another financial group offering money transfer services, Western Union, communicates to immigrants in 60 languages, in 30 countries across Europe through ...

Opinion: Perspective - Unilever's Path to Growth has stunted its marketing

to Unilever's financial woes than cutting marketing corners. Blame the unspectacular summer for poor soft ... -term financial targets", it was implicitly a recognition of a marketing cliche: the need to continue investing ... -label competitors. But price promotion is dangerously short-term unless it is matched by a significant financial ...

Sainsbury's Bank in talks with ad agencies

's marketing director in June. Sainsbury's is also under intense pressure to improve its financial ...

Y&R snares £30m telecoms ad task

of standardised mobile services, including improved international roaming for subscribers to the partner networks ... Europe. Plans to extend the service to Asia-Pacific and the US, where T-Mobile has a significant ... registered customers and a 7 per cent lead over its closest competitor in terms of mobile service revenue ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.