Andrews Aldridge lures HTW's Timms
08 Dec 2005 | by by Staff
at the 2004 DMA Awards for Star Alliance. In 2002, his hitchhiker mailing for the AA's breakdown service ...
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Top Performers of 2005: Direct Agency of the Year - Rapier
09 Dec 2005
With all three shortlisted agencies giving such impressive performances in 2005, choosing Campaign's Direct Marketing Agency of the Year was going to be a tough call. But Rapier's impressive financial ... in service brands. While some might think that restricting its offering in this way could limit the agency ...
Agency.com joins TBWA London in Omnicom integration
02 Dec 2005 | by by Larissa Bannister
LONDON - Agency.com, the Omnicom-owned full-service digital agency, is to become part of the TBWA...network chief. It is not clear whether Agency.com will continue to report financial results as part ... of Omnicom marketing services agencies around its three ad networks, BBDO, DDB and TBWA. John Wren ... with services from direct marketing to PR," he says. "Like most agency groups, we are finding that clients want ...
Has US media eclipsed the UK?
18 Nov 2005
recently, media was still regarded as a subordinate department of full-service agencies. While we have ...
Response drops Red Cell from name
17 Nov 2005 | by by Claire Billings
The agency will now be known as Sharpen Troughton Owens Response after the creative partner Gary Sharpen, the managing partner Martin Troughton and the client services partner Nigel Owens. All three partners are buying equity in the agency. The details of the deal are still being hammered out, although ...
The Direct Approach: Influencing the influencers
04 Nov 2005 | by Ian millner, Iris
of mouth can be 22 per cent more persuasive; for advice on where to buy financial service products, it can ... -size-fits-all tactics of advertising. This is very important for the high-volume direct marketers in the IT, financial services, charity and car sectors. These advertisers often have very similar propositions ...
Hotline: Harrison Troughton Wunderman hired by Multiple Sclerosis Society
04 Nov 2005
marketing campaign to raise awareness of the charity's services for women sufferers. The work will involve
The Direct Approach: The agency of the future
04 Nov 2005 | by Simon Marshall, Publicis Dialog UK
their role as they have become more financially stable and as the impact of new technologies makes others ...
The Direct Approach: Creative business
04 Nov 2005 | by Catherine Gale, Shelford Chandler, The Marketing Store Worldwide
be. We all know that financial pressures and media fragmentation have altered clients' needs ...
The Direct Approach: New mandate for data
04 Nov 2005 | by Neil Morris, Institute of Direct Marketing
that the bill to implement such measures would "ensure access to 'specified public services' would be linked ... the message that if you don't have a card, you won't get services. The point is that there is a fine balance ... company that provides your telephone, television and internet services, your bank and a furniture retailer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
