layers of account people, in favour of a leaner account-servicing. Its structure is kept lean ... their business and financial objectives, as that's the kind of integration that clients want. Commercial insight ... 's at the heart of today's 'service'-based businesses. "For professional integrity, we'd have no predetermined ...
One has spent the entire duration of his working life in the service of the Saatchi brothers, his loyalty so unswerving that a job for life seemed his natural reward. The other is a particularly shrewd strategist, whose popularity with clients recently propelled him to the pinnacle of his agency. So why ...
The WPP-owned financial services marketing consultancy pFour and the JWT marketing consultancy
BT Global Services has signed as the first sponsor of CNBC's coverage of major international events
News that the Financial Times is ditching one of advertising's most iconic straplines, the "No FT...The new line, expected to be "We live in Financial Times", will be used to target a globally focused, technology-savvy audience. While the FT's claims of editorial authority are still important, two-thirds of its 416,367 circulation is overseas, and the speed of its information services is vital ...
The Financial Times is set to ditch its iconic "No FT, no comment" strapline and is expected
Ofcom has revived proposals for a Public Service Publisher to rival the BBC. It has entered...An Ofcom spokesman said the regulator is working on a discussion paper, to be published between autumn and the end of the financial year, which will set out some of the options for the PSP. The idea for a content provider that would give the BBC competition in public service programming was first ...
! cited a slowdown in the car and financial services markets. Perhaps we're entering a period when revenue ...
Sweden's largest TV company, TV4, is adding two services to its portfolio.
Billington Cartmell has appointed Marc Rigby, the former Interfocus client services director, as a
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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