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The World: More to MDC than just Crispin Porter & Bogusky?

model. "We help our partners find new acquisitions and talent, and cross-sell more services to more ...

Integration: Searching for integration

for sovereignty, with the latter desperate not to return to the old-style hierarchies of full service ...

Close-Up: Live Issue - Does the BACC need to be improved?

: "Previously, the BACC was part of ITV and the other broadcasters then bought into its services. Clearcast ... , partner and client services director, Fallon "When the BACC is good, it's quite flexible ...

Close-Up: Another year of adland grind, but do real people remember your work?

think: 'where's the gorilla?' and think of the ad." NICOLA DAVIS, 35, IT service manager "I do like ...

Media: Double Standards - 'Having declined of late, radio's on the rise again'

talkRadio speech service next year. So we want DAB to succeed. The breadth of channels and content brought ...

Integration: Brand partnerships

service levels and flawless delivery to our clients. Some of the special projects we have worked ...

Integration: Easier said than done

, and not harbour a nostalgia for old-fashioned, full-service hierarchies. Our experience suggests ...

Integration: 360 in the DNA

to the media, or the DM, the service experiences, the annual report, the employee newsletter, the logos ...

Integration: Integration, lies and videotape

Just as every generation of teenagers believes they've invented sex, so each successive generation of ad people appear to think that they are the first to stumble on the integration issue. And yet most weeks, Jeremy Bullmore's column refers to the good old days of "full service", when advertising agencies ...

Integration: Roundtable Discussion - What does integration really mean?

the traditional full-service ad agency offering with the creation of Zenith in 1988, the creative fraternity ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.