The Week: Media Reviews - DWP seeks planning shop
30 Nov 2007
awareness of the services it offers to the public. MediaCom, Carat and Mediaedge:cia have been invited
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Editorial: Ad industry has to grab the initiative next year
07 Dec 2007
food, will car and alcohol advertisers and even financial institutions be left alone? It's vital ...
Opinion: Perspective - IPA's agency/client plan needs honesty to work
30 Nov 2007 | by Claire Beale, claire.beale@haymarket.com
conduct these relationship reviews once they're already dissatisfied with some part of the service they ... , perhaps, does it "deliver on time?" Or what about financial management. Do the invoicing procedures "reflect good financial management?" and are the invoices "close to agency estimates?" And some clients ...
The Week: Media Reviews - MediaCom wins Govt brief
30 Nov 2007
The original shortlist also included MediaVision, Spirit Media and BZO, the joint venture between Barkers and ZenithOptimedia. The account includes VisitScotland, the National Health Service, Quality Meat Scotland, The Blood Transfusion Service and the Scottish Parliament Corporate Body. ...
Ofcom HDTV decision welcome
23 Nov 2007 | by Ian Darby
from the major public service broadcasters, BBC, ITV, Channel 4 and five, on how the upgraded capacity ... free to air for the first time. Sky has its own HDTV service, needing a Sky HD box and a subscription ... on its success with wider, richer and more varied TV services." ...
IPA Diploma: President's Prize Essay by Faris Yakob
23 Nov 2007
people interact with ideas has undergone a change. Just as the internet allowed retailers to service ... and propagated by the collective - but did this actually translate into financial return? "Strong sales ... ://www.newscorp.com/news/news_247.html 16. The end of TV as we know it: A future industry perspective http://www-935.ibm.com/services ...
Campaign Media Awards 2007: Best Public Sector and Charities Campaign
23 Nov 2007
Nairn Client: Metropolitan Police Service Brand: Operation Trident Marketing director: Jo Ward Media ...
IPA Diploma: Distinction Essay by Graeme Douglas
23 Nov 2007
American Express. Although a well-known brand in the UK with a long-standing heritage of service ... the product/service and operate at a "higher order cognitive state". - Analysing the modus operandi ... (and long-term) financial advantage. Final note: All reference to religion and religious practices ...
IPA Diploma: Why the Diploma makes a difference
23 Nov 2007
the industry are that the top talent at an agency is fully equal to any other professional service company out ...
IPA Effectiveness Awards 2007: Gold Award - Grand Prix - Sponsored by Thinkbox
16 Nov 2007
TRIDENT Title: Making a small budget go a long way Client: Metropolitan Police Service Agencies: Miles Calcraft Briginshaw Duffy, MediaCom Authors: Andy Nairn, Miles Calcraft Briginshaw Duffy ... the Metropolitan Police Service used communications to tackle black community gun crime in London. Working together ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
