to remove filtersBBC shakes up CRM for iPlayer services
30 Oct 2008 | by Matt Williams
LONDON - The BBC is looking for an agency to handle customer relationship marketing for its iPlayer and other services.
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Campaign Media Awards 2008: Best Financial, Corporate and Utilities Campaign
21 Nov 2008
WINNER Title: Sun: Expats Media agency: Profero Media director: Will Phipps Media planners: Lydia Boulstridge, Boye Balogun Creative agencies: Profero, News International Client: HBOS Brand: Halifax International Marketing director: Steve Jones The Halifax set up The Sun Expats after conducting...
Big Awards 2008: Financial, Corporate & Utilities
24 Oct 2008
"'Do you mind if I strangle you with this silky (branded) thong?' the blue-eyed movie star asked. 'Not at all,' the man from Orange replied, sitting at the giant poolside clapper-board desk, '... so long as you look at me while you're doing it.' The Financial and Corporate category will never quite...
The World: New York - Financial crisis hits TV adspend by credit cards
17 Oct 2008
Credit-card companies have sharply reduced their TV ad spending in the US due to the financial crisis, data from Nielsen Monitor-Plus has shown.
Media: All about ... Newspapers' financial coverage
03 Oct 2008
To cut or boost economic analysis, that is the question, Alasdair Reid says.
Hotline: VCCP retains ad account for Qatar Financial Centre
12 Sep 2008
VCCP has retained the £12 million global ad account for the Qatar Financial Centre after a pitch against JWT and Doremus. It is understood that the agency has been briefed to create a campaign to attract foreign investment in the Middle East state by targeting global businesses and commercial audiences.
John Farrell quits as Publicis marketing services chief
25 Jul 2008 | by Staff
John Farrell, boss of Publicis Groupe's specialized agencies and marketing services operations - and once tipped as a possible frontman for the communication giant after Maurice Levy's retirement - has resigned.
The World: New York - Discover Financial reviews $85m media account
04 Jul 2008
Discover Financial, America's sixth-largest credit card issuer, is reviewing its $85 million media planning and buying business.
Hotline: Nitro poaches chief financial officer
20 Jun 2008
Nitro has poached Proximity London's chief financial officer, Damien O'Donohoe, to take on an equivalent role at the agency.
Hotline: Co-operative Financial Services parts with i-level
28 Mar 2008
Co-operative Financial Services has parted company with its digital media agency i-level, and plans to hold a pitch for its online media planning and buying business towards the end of this year.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
