LONDON - "White Van Man" is set to become the latest ad medium with the launch of a media service
LONDON - SeeSaw, the online TV service, has signed a content deal with BBC Worldwide that will see...and international content via its online service. The service recently appointed Fallon to handle advertising ...
LONDON - O2 is launching a mobile advertising service called O2 More that will reward customers...The mobile company has signed up 50 brands, including Adidas, Cadbury and Blockbuster, to back the service, which will offer personalised ads and discounts to each customer. O2 More is an opt-in programme ... will be asked to sign up for the service online and will receive up to one message per day based ...
LONDON - The Financial Times is investigating complaints that journalists are being asked to write...Business publishes titles including Investors Chronicle , Financial Adviser , The Banker and Money ...
Simon Andrews, the former global digital strategy officer at Mindshare, has launched a full-service...The agency, called Addictive, will provide mobile advertising and content, apps and services for smart phones. Andrews will run the operation, which will be his fifth start-up, with Pete Robins ... . He said: "Everybody is talking about mobile as a huge area, but very little is being done. For a full-service ...
BARB 2010, which has been tested for four weeks alongside the existing BARB service, will introduce a whole new viewing panel of 5,100 homes in January with enhanced ethnic profiles and improved representation of multi-platform homes. Results from the four-week test, which ended on 8 November, had viewing ...
The move, which will begin with 300,000 homes this month and eventually roll-out to all 3.7 million homes with access to the on-demand service, follows a trial earlier this year which revealed positive viewer reaction to on demand advertising. Technology will allow thirty second pre-roll and post ...
generate revenues. Source: Financial Times Santander has launched a bank account that does not impose fees even if the holder exceeds their overdraft limit. Source: Financial Times AOL is to cut over a ...
British Airways and the Spanish airline Iberia have agreed to a merger that will create Europe s third-largest airline by revenue. Source: Financial Times Tesco said it will open three large ... customers 150 million by Christmas. Source: Financial Times Lloyds Banking Group is chasing 700 million ...
and financial coverage will be incorporated into the main news section, with travel coverage being moved ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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