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WPP buys US DM house

creative and media services, primarily for the healthcare industry, and will form the foundation of KBM's new division KBM Group: Health Services. Dennis Barnes, Jr, president and chief executive of MDI, will be the KBM Group: Health Services' first president. The new unit will remain part of Enterprise Services ...

Dentsu London: The Hadron Collider

: media, yes, but also ideas, people, products, services, things. Perhaps the reason integrated ... to mean all kinds of brand experience - architecture, design, product, technology, service - all ... -proof agency needs experienced designers, interaction designers, product innovators, service experts, urban ...

Imagination Europe: Transforming Businesses through Creativity

across projects and across ideas. Too many old agency business models spend too long servicing clients and not enough surprising them with different sorts of ideas. Too many agency financial models seek to keep ...

St Luke's: Living The Brand

for service brands have always known that it is the staff who define a brand in the real world ... communications could ever hope to. Today, all brands are service brands. And this demands a new approach ... -term success. The RNIB is a complex organisation, offering a potentially bewildering array of services ...

MyAgency: Reclaim The Word

and services they want and how they are delivered. It also means opening up to work with third parties who may ... " and can deliver the sort of new products and services customers are happy to pay for. By integrating ... talent to creating products and services, projects and programmes for our clients rather than just ...

Mindshare: Follow The Money

distribution and customer service is delivered through the web or not. Integrating across those silos ... marketing services a glimpse of achieving our ambition of getting back to the top commercial table. But we ...

G2 Worldwide: New Beginnings

between a brand and a consumer. To do this effectively, it must also do more than pay lip service ...

MBA: Integration Is Dead

, attitude to customer service, way you treat shareholders, PR, CSR, HR and so on, as well as the marketing ...

Agency Performance League

Kingston Smith W1's latest annual survey on financial performance reveals for the first time...,379 2.90 12,506 17.61 5 PG Media Services 31/12/2009 42,900 -5 ... .06 32.43 4 OMD Group 23.88 20.89 5 PG Media Services 0 ... at least enter it in the best possible financial health. The success of the independently owned agencies ...

Diary: Web Witter

- Me Am I the only person who started self-harming five seconds into this? - Sue Turner What they should have done is let their "real customers" make up their own service orders to the tunes of Christmas carols. Especially customers going in and out of football grounds. Now that would have been funny ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.