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WPP buys US DM house

creative and media services, primarily for the healthcare industry, and will form the foundation of KBM's new division KBM Group: Health Services. Dennis Barnes, Jr, president and chief executive of MDI, will be the KBM Group: Health Services' first president. The new unit will remain part of Enterprise Services ...

Digital Marketing Group profits drop 14%

Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results ... profitable results by the end of its financial year. With the outlook uncertain, DMG would strike a ...

Diageo GB consolidates DM roster into TMW and RPM

will transfer work including strategy, adaptation and production of below-the-line services for the business ... of agencies we employ for our below-the-line services and began investigating how we could work smarter ...

WPP acquires data marketing business I-Behaviour

Colorado-based I-Behaviour is a privately held data co-operative, that provides direct marketing services to merchants, including retailers, financial services firms, consumer magazines and business-to- business companies. More than 1,900 merchants in the US contribute data about customer transaction ...

A New Vision

/customer (or customer/company) co- development of product or service. But there are plenty of other stopping ... , brand marketing conveys what manufacturers want people to know about products and services. Direct ... networks, mobile, addressable digital services, and beyond. From online to offline, digital direct ...

The Dawn of Engagenomics

-value services that complement the web, as opposed to simply being the discreet sales channel that it once was ...

Energy Saving Trust hands DM account to SFW

, which is why we are looking to ensure that the benefits of the services we offer are communicated ...

Barclays awards direct brief to EHS 4D

outdoor, online and press ads in the Financial Times, The Daily Telegraph and The Economist. ...

ASA to cover VoD service providers

The Advertising Standards Authority's remit for regulating advertising on video-on-demand services...the law the updated Communications Act covering regulated VoD services have now been added ... . If the ASA investigates complaints about an ad on an ATVOD-regulated service, it will contact the marketer ... the service provider about potential breaches of the appendix rules. Conversely, it will contact ...

Alzheimer's charity kicks off DM review

The charity, which has previously used specialist fundraising agencies to create its communications, has contacted a number of DM agencies about the business. ART is the UK's largest dedicated financier of dementia research, with more than 14m in active grants. Earlier this year, it launched its ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.