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Ogilvy and JWT join forces to create one-stop shopper marketing agency

22 Dec 2010 | by Sara Kimberley

chief executive, JWT; David Eastman, chief executive, JWT North America; Nick Read, chief financial ... financial officer, Ogilvy Mather; and John Seifert, chairman/chief executive, Ogilvy Mather North ... and retail marketing services including shopper marketing, retailer relationships, retail sales programs ...

Initiative launches no-cost global campaign for diabetes charity

22 Dec 2010 | by Katherine Levy

creative network McCann Erickson has also offered its services to Initiative and JDRF free of charge ...

East Coast Trains set to appoint AMV BBDO

21 Dec 2010 | by Sara Kimberley

Dentsu has held the account since November 2009 when the company was newly formed. The service is a public-sector franchise that runs the East Coast train line between London and Scotland. AMV s anticipated appointment follows a review in September that was led by East Coast Mainline s procurement ...

TBWA\London's Hunter leaves UK for Deutsch in the US

21 Dec 2010 | by Katherine Levy

A date of departure has not yet been finalised but he is expected to take up his new position at the full-service agency in the New Year. A spokesman for TBWA\London confirmed the move and said the agency's search for Hunter's replacement is well underway. Robert Harwood Matthews, president of TBWA ...

Robson Brown resurfaces

16 Dec 2010 | by Maisie McCabe

The directors of Newcastle-based full service agency Robson Brown have re-launched the business

Ratcliffe to be replaced by Blackett as CEO of MediaCom

15 Dec 2010 | by Arif Durrani and Katherine Levy

career at the full-service media departments of BMP and Grey in the early nineties before joining what was then called The Media Business in January 1992. She moved from media director to client services director ...

Gyro HSR and The Red Brick Road among new IPA members

14 Dec 2010 | by Sara Kimberley

look forward to utilising the many services the IPA has to offer its members and taking part in its ...

BookaTable appoints Albion as first retained agency

14 Dec 2010 | by Matt Williams

BookaTable, Europe's largest online restaurant-booking service, has appointed Albion to handle its...to help raise greater awareness of the service that the company provides. BookaTable currently works ... , the chief executive of Albion, said: "BookaTable is a great brand offering a unique service with a genuine ...

Engine acquires second US agency

13 Dec 2010 | by Sara Kimberley

acquisition, after it bought Deep Focus , a New York-based full service digital agency with annual revenue ...

WPP buys US DM house

09 Dec 2010 | by Ed Owen

creative and media services, primarily for the healthcare industry, and will form the foundation of KBM's new division KBM Group: Health Services. Dennis Barnes, Jr, president and chief executive of MDI, will be the KBM Group: Health Services' first president. The new unit will remain part of Enterprise Services ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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