Virgin Money undertakes Branson stunt as part of ad campaign
10 Jan 2012 | by John Reynolds
choose Virgin Money, including claims that it put "customer service ahead of cost-cutting" and "By making ...
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Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
for the service and additional terms may apply. One person complained to the ad watchdog, calling ... the services at the advertised prices. The additional terms of the offer meant that if consumers did ... and broadband services sparked more than 80 complaints. Follow Loulla-Mae Eleftheriou-Smith on Twitter ...
Data rules
07 Dec 2011 | by Anand Verma, IPG Mediabrands
of agencies to clients. IPG Mediabrands has been working to shift its financial model towards performance ... 've evolved our specialist digital practices and products into a collection of data-driven services. We ... with consumers and better return on marketing spend. Anand Verma is the president of diversified services G14 ...
Hijacking hearts, boobs and minds
07 Dec 2011 | by Steve Stretton, Sarah Stratford, Archibald Ingall Stretton, Kris Hallenga, CoppaFeel!
up to our text service so they get reminded every month to check their boobs. That's the sort ...
A User-First Approach
07 Dec 2011 | by Marc Heal, Duke & Earl
. Marc Heal is the director of client services at Duke Earl TAKE-OUTS You can ...
Ingratiate Don't integrate
07 Dec 2011 | by Carl Ratcliff, Elvis
" substantiates "rockstar service" for Virgin Holidays: a business capable of eliciting your holiday mojo earlier ...
From the inside out
07 Dec 2011 | by Robin Gadsby, Forever Beta
, product or service is credible, your failure is only due to effort. The greatest barrier to success ...
Dynamic Integration
07 Dec 2011 | by Colin Mitchell, Ogilvy & Mather
-interest-desire-action) funnel, invented in 1898 by the American life insurance salesman E St Elmo Lewis, has done good service ...
Make it personal
10 Nov 2011 | by James Devon, James Middlehurst MBA
the discs back that little bit easier. By focusing on changing the behaviours that limit the service ... on both. Using a third-party API service (such as Tweetdeck or Hootsuite), he cross-posts his Tweets ...
E-mail can still be a blast
10 Nov 2011 | by Emily Goodyear, WRM Media
unlikely that the youth market will start using e-mail less. With instant push services available ... on individuals as possible will enable you to provide a better quality of service. Surveys or competitions could ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
