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Do agencies need innovation chiefs?

to take ultimate responsibility for the financial performance of the business, but few companies would question the need for a chief financial officer. "CIO is still a new role so it's under particular ...

How the Tesco brand lost its value

, introducing a better quality and range, and making the stores warmer with friendlier service. The new approach ... multiple product and service offerings? Easy - keep it simple. In a world increasingly saturated ... local business off the high street in the name of low price. Service seems to be a flashing green dot ...

All About ... The EU Cookie Law

How do we balance consumer concerns about the collection and use of their online information while those same consumers have an insatiable appetite for digital content and services that are paid ... important to the content and services that they enjoy; why it makes it better and relevant; and how ...

Campaign Promotion: How to speed up TV clearance

in 2008, outlines its new services and reveals his essential tips for speeding up the process. What ... -on-demand and green button ads. We provide a number of other copy-related services such as training, bespoke clearances and a service for advertisers that want to be reassured that creative ideas being pitched ...

Hotline: WhipCar appointment

WhipCar, the neighbour-to-neighbour car rental service, has appointed Kitcatt Nohr Digitas to its

Give women more support and we'll all benefit from it

leading the way, there is still less gender balance at executive director level on a marketing services ...

Pitch Update

-owned Blinkbox video-on-demand service take place next week, with VCCP and Karmarama down to the final two ...

Editor's Perspective: Will WPP gamble pay off for News International?

talent to coalesce to service a hard-to-please client should make for a fascinating saga. CHI ...

Damn good advice

black Muslim minister, and Ali refused military service as a conscientious objector because of his new ...

Prime

complex, full-service agencies will need greater technical expertise to create insights and ideas just ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.