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Pitch Update

19 Jan 2012

and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...

Slogan competition picks crop from the past year

07 Jul 2010 | by Jacob Mathias

This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

's minds about a particular product or service. Those associations are created by the sum of experience ...

And in the real world... GM, Sainsbury's, Domino's and more

17 Nov 2009 | by Kate Nettleton

forecast that consumers would spend around 500 million less this Christmas. Source: The Financial ... yesterday were sold for around 310 pence each. Source: The Financial Times General Motors has pledged ... . Source: The Financial Times US retail sales increased 1.4 per cent in October thanks to a rebounding ...

And in the real world... Kraft, obesity, General Motors, M&S, Boots and more

04 Nov 2009 | by Noel Bussey

confectioner. Source: Financial Times Normal 0 0 1 21 122 1 1 149 11.773 0 ...

And in the real world... BSkyB, Burberry, Lloyds Banking Group and more.

15 Oct 2009 | by Matt Williams

of Joost, the online video service founded by the people behind Skype, has been put into liquidation after failing to find a buyer. Source: Financial Times Diageo has reported a larger-than-expected 6 per cent ... was expected to be no more than 3 per cent, on distributor destocking in the US. Source: Financial Times ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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