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Laurence Green: Fast-food nation shows a healthy appetite for product

01 Sep 2011 | by Laurence Green

, importance to marketeers: a culture that still lionises great product and great service. Right now, New ... service is our very own Pret A Manger, busy selling coals to New York in a way our Cheryl couldn't. Yes, in the country that gave us "Have a nice day!", Pret is being feted as the food service brand de nos jours: a ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

25 Apr 2011 | by Ed Owen

for one month as a trial basis in order for them to evaluate clients servicing, time management ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...

Slogan competition picks crop from the past year

07 Jul 2010 | by Jacob Mathias

This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

's minds about a particular product or service. Those associations are created by the sum of experience ...

And in the real world... BA, Marks & Spencer, Kraft/Cadbury, Woolworths, Tesco and more

01 Oct 2009 | by Noel Bussey

cent, the country's largest collector of rates has warned. Source: Financial Times Normal 0 0 ... welcome when a new chief executive was appointed next year. Source: Financial Times Normal 0 0 ... to put an offer on the table or walk away. Source: Financial Times Normal 0 0 1 42 245 ...

And in the real world... Domino's, GM, Yahoo!, Starbucks, Nissan and more

21 Jul 2009 | by Anne Cassidy

Domino s Pizza said it expects to beat full-year profit forecasts as like-for-like sales for the pizza chain rose 7.1 per cent. Source: Financial Times General Motors saw three takeover bids for its Vauxhall/Opel car marques as the bidding round drew to a close. Source: Daily Mail Microsoft is closing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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