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Co-op calls £50m agency roster review

in the North-West. The Co-op s other interests, aside from food retailing, include financial services, funeral ...

Taking the plunge into IP

. Don't be lightweight on the financial side - and don't turn up if you haven't developed these muscles ... option to make a feature every time the World Cup takes place, giving it real financial benefit. It ... to charge out man-hours in client services. The intention was always to create great ideas, have fun doing ...

How Ikea smartened up its image through ads

to sign up to the Ikea carpool service by giving them the chance to win EUR1,000 if they end up taking ...

Now lands £25m Waitrose

on the understanding that the account continues to be serviced by the existing team but has also made it clear ...

UK adspend returns to double digit growth

, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...

Global ad spend rises 12.5% in Q1

, ahead of automotive, financial services and durables. ...

Slogan competition picks crop from the past year

This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.