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How adland is turning campaigns into content

01 Mar 2012

and oversight of content that complements our campaigns, but we're not built to service that content ... management role, directing customer service enquiries. But there is only so long that someone can ask "How do ...

Pitch Update

19 Jan 2012

and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...

Gregory appointed ad director at Telefonica

06 Oct 2011 | by Ian Darby

in the UK, where he has helped the network to grow services such as O2 More, which provides offers from ...

Virgin Media shortlists four for £36m advertising account

28 Sep 2011 | by Arif Durrani

and Mother. The broadband, cable TV, landline phone and mobile services company called chemistry meetings with a number of agencies last month . It came despite having only appointed DDB UK to service its fully ... . Rapp, which has worked alongside DDB UK on servicing the direct element of the business, is expected ...

O2 cleared to run 'scary' ad

04 May 2011 | by Ed Owen

The ad, created by VCCP, aired in February, and was one of the first to feature a Narnia-inspired landscape to promote its products and services . A Faun stood beneath a tree and said: "Welcome to O2's mind. What am I doing here? Well, they thought of me and here I am. "Being here I get to see ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...

Orange brand under spotlight at IPA Effectiveness evening

08 Sep 2010 | by Daniel Farey-Jones

, but also service innovations Orange introduced, such as billing by the second rather than by the minute ...

BT rapped for instant broadband claim

04 Aug 2010 | by Jennifer Whitehead

internet products, there would still be some delays to the service. BT defended the use of the word ... and testimonials alone were sufficient to substantiate claims relating to the speed of a broadband service ...

Sky Broadband to sponsor Channel 4 films

26 Jul 2010 | by Maisie McCabe

, great value service, and we believe this sponsorship deal is the right way of helping customers get ... Broadband service, after a pitch against roster agencies. Sky Broadband has over 2.5 million customers ...

Slogan competition picks crop from the past year

07 Jul 2010 | by Jacob Mathias

This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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