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VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance

25 Apr 2012 | by Daniel Farey-Jones

". He suggested it would be wise for marketing services companies to strike alliances with technology ...

Warner Bros tackles piracy with 'great movie moments'

28 Oct 2011 | by Sara Kimberley

way of enjoying high quality film and TV shows is through legally available services." The Industry ...

Sky launches campaign for Sky Anytime+

04 Apr 2011 | by Maisie McCabe

BSkyB has launched a multimedia ad campaign to promote its on-demand service Sky Anytime+, using a...to combine the King's Sky Broadband Unlimited service with his Sky+HD box, to which Lancelot replies that he already has, and that the service is called Sky Anytime+. The creative team was Thom Glover and Eoin ...

Product placement television awareness campaign launches

24 Feb 2011 | by Mark Banham

". Product placement can only exist on commercial television networks in the UK, with public service ...

Argos ad banned for misleading delivery claims

01 Dec 2010 | by Ed Owen

The Argos "Walrus" ad to promote its home-delivery service, launched in September, has been banned

American Express pitches philosophy in new TV ad

08 Nov 2010 | by Daniel Farey-Jones

have focused on specific benefits and product services offered by American Express. This is the first ...

BT Vision launches new TV campaign

05 Nov 2010 | by Katherine Levy

BT Vision, the internet television service from the UK's telecom giant, has launched a new TV...Abbott Mead Vickers BBDO has created four TV ads that aim to showcase the content available with the service. Each ad uses content from blockbuster movies and TV box sets available on BT Vision and is based on the four themes 'Running, Looks, Embraces and Dreams'. The first ad, Running, launched ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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