Lynx recruits Kelly Brook for Excite digital campaign
23 Feb 2011 | by Mark Banham
including Pepsi Max, Sony and government information service DirectGov. Lynx debuted its advertising ...
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Lifeline: Unilever's media business
19 Jan 2012 | by Staff
April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a more diverse roster, including Mindshare and UM as well as Initiative. November 2004 : Mindshare ...
Kleenex ads to feature Linford's tiny packet
29 Nov 2010 | by Daniel Farey-Jones
in the service of marketing on other occasions, becoming the face of underwear brand Sloggi in 2002 ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
GlaxoSmithKline kicks off $1bn US media review
15 Sep 2010 | by Mark Banham
GSK for future growth by ensuring we are benefiting from world-leading strategic planning services ...
Global ad spend rises 12.5% in Q1
13 Jul 2010 | by John Reynolds
, ahead of automotive, financial services and durables. ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
