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, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
's minds about a particular product or service. Those associations are created by the sum of experience ...
of Joost, the online video service founded by the people behind Skype, has been put into liquidation after failing to find a buyer. Source: Financial Times Diageo has reported a larger-than-expected 6 per cent ... was expected to be no more than 3 per cent, on distributor destocking in the US. Source: Financial Times ...
a reworked merger plan. Source: Financial Times Marks Spencer could face a rebellion from ...
to make acquisitions. Source: Financial Times Porsche is trying to raise 1.54 billion to cover debts ...
. Source: Financial Times Asda has announced that it is stepping up its plans to introduce a new "virtual ... . Source: Financial Times ...
an announcement by UBS, the Swiss financial group, that it plans to slash its global workforce by 8,700 staff ... the next two years. Source: Financial Times The debt-laden Tiscali, one of Britain's biggest internet service providers, may not be able to survive in its current form, according to auditors. Source: Daily ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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