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School Reports 2011: Chemistry

Harle executive creative director Peter Meaklim chief financial officer ...

School Reports 2011: CHI & Partners

Score: 8 Agency fact file: CHI Partners Type of agency Full service Company ownership Independent (minority stake held by WPP) Key personnel Johnny Hornby founding partner Jon Burley executive creative director Sarah Golding managing ...

Things we like

services. Or the armed forces. Traffic Cops, Cops With Cameras, Coppers, 24 Hours In A E, Warriors, Ross ...

UK adspend returns to double digit growth

, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...

AB InBev picks Vizeum and UM to fight for £23m media account

are in the process of an agency review for our media planning and buying services. The account review applies to our ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

's minds about a particular product or service. Those associations are created by the sum of experience ...

Red Bull escapes ASA ban for VoD campaign

The animated ad, created by Kastner Partners, was screened on Five s VoD service, Demand Five, during Neighbours , Home and Away and The Mentalist . It showed a young boy feeding pigs Red Bull, before asking his mother if he can visit the local gentlemen s club. Upon replying, "When pigs fly ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.