WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service
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Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
, Newsworks, as its director of client services and strategy.
Agency concern over post-COI plan
24 May 2012 | by John Tylee
by the Government Procurement Service that will replace those expiring within the next six to eight months. One, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ...
Media shops and ITV clash over demand to open books
03 May 2012 | by Maisie McCabe
their financial books to greater scrutiny...." in the market that could impact on agencies delivering on their financial commitments to the broadcaster ...
Katherine Levy: In procurement era, agencies must offer more than top work
03 May 2012 | by Katherine Levy
, this does not necessarily mean that each client felt that the product and service of the agency was lacking ... in to that client a range of different services and up-sell from there. But for the WPP giant MEC, losing three ...
Martin Sorrell's salary swells 56% in 2011 to £12.9m
01 May 2012 | by Maisie McCabe
for the marketing services company when it comes to its annual general meeting as it was Read's 30% rise last year ...
Marc Mendoza: Creating a modern take on full service for the 21st century
26 Apr 2012 | by Marc Mendoza
that the pioneers who broke away from full service couldn't have foreseen. Our investment in talent means we have ... housing the widest ever number of skill-sets available to clients. Is it the return of full service ... disciplines. It is these services that we are aspiring to deliver to fulfil a new vision of full service ...
Russell Davies: The stack mentality makes marketers' lives more difficult
26 Apr 2012 | by Russell Davies
gardens" - not just for content, but for services, interactions and behaviours. You could see the $1 ...
Outdoor poster boy knows value of good rapport
26 Apr 2012 | by Maisie McCabe
an extra dimension to our services," Jeans says. Its 40-odd staff helped choose the name Rapport ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
