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This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
's minds about a particular product or service. Those associations are created by the sum of experience ...
industry verticals: luxury, retail, entertainment, automotive, travel and financial services. The deal ...
World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from ... operator, claims it is stealing customers from budget airline Easyjet because of its poor customer service ...
Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman ... of recovery. Source: The Financial Times Unemployment figures in Ireland hit a 12-year high of 11 per cent ...
As the world financial markets go into meltdown, everything that we were once certain of now seems less so. You have to admit we are living in both frightening and exciting times. I recently visited the Frieze Art Fair, sponsored by Deutsche Bank. Interesting that something as conservative as a bank would ...
by the name of the boarder and the item of clothing they are wearing. FINANCIAL TIMES - FINANCIAL TIMES CREDITS Project: Financial Times Clients: Frances Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief: Use an interesting take on the current economic climate ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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