Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ...
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Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ...
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
of possibilities showcased last week - and to understand the role of a device and the service design that sits ...
Jam and Samsung turns tweets into art for Galaxy note campaign
21 Nov 2011 | by Sarah Shearman
the phone's features, including the Galaxy-Note's digital pen and memo service, to create their artworks ...
ISBA launches mobile and digital measurement guides
24 May 2011 | by Loulla-Mae Eleftheriou-Smith
ecosystem from the instancy of messaging, the innovation of location-based services and social media ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
Orange ad banned after complaints from rival
30 Jun 2010 | by Sara Kimberley
's claim was ambiguous in the context of a mobile broadband service because it did not make clear whether ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
