A beautiful collision
17 May 2012 | by James Devon, MBA
relationships and financial value between 2000 and 2010 was the strong use of technology in order to be more ...
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A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
. They look behind brand promises, seeking out content and services that make those promises real. They also ... an interesting case study. If I am reading the Financial Times, it knows who I am and where I am. It allows me ... with this fragmented approach. Not now. Consumers make absolutely no distinction between the service they expect via a ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
will leverage their services and make the device irrelevant, as Google, eBay, Amazon and Facebook are doing ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ...
Jedi day: Top 10 shared Star Wars ads
04 May 2012 | by Ben Hall
's not all new ads on the list. A US public service announcement from 1982, in which C3PO catches R2D2 ...
Facebook's deal with Instagram is a gift to marketers
26 Apr 2012 | by Brendan Tansey
the activity box you see from other apps summarising the content from a particular integrated service ...
Pottermore hands marketing brief to Momentum UK
27 Mar 2012 | by Nick Batten
media and also the ability to service our international requirements." Simon Parker, managing partner ...
The view from London
22 Mar 2012
products and services at SXSW in the hope that theirs will become this year's breakthrough and, usually, it ...
Latest arrivals expected to take Initiative higher
08 Mar 2012
led the account for many years, but servicing the supermarket is a team effort. "Tesco is a very ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ... -to-business activity targeting independent financial advisors. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
