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McCann Erickson scoops "in kind" London 2012 Olympics business

Games. The agency will pay around 10 million in services-in-kind for the privilege of marketing ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from ... operator, claims it is stealing customers from budget airline Easyjet because of its poor customer service ...

And in the real world: Waitrose, RBS, BP, unemployment figures

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman ... of recovery. Source: The Financial Times Unemployment figures in Ireland hit a 12-year high of 11 per cent ...

The Work: New Campaigns - UK

by Profero. FINANCIAL TIMES - FINANCIAL TIMES CREDITS Project: Financial Times Clients: Frances Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief: Position the Financial Times as a trusted source of global business news, comment and analysis in troubled ...

The Work: New Campaigns - UK

's personalised stamp service, where customers can make their own stamps for the Christmas period. The ad ... the brand plenty of lip service, literally. The ad, by JWT, features close-up shots of lips experiencing ... service is (hence the moon setting). As a rocket lands on the planet, populated by scantily clad ladies ...

Agencies line up for Which? ad account

for an agency to handle advertising for the service....WCRS and the Cossette-owned Elvis are understood to be pitching for the business, with a result expected imminently. The successful agency will produce TV, press and poster campaigns promoting the online service, which will launch as a competitor to established comparison sites such as Gocompare ...

Freesat hunts for DM agency to promote ad opportunities

LONDON - Freesat, the digital satellite service joint venture between ITV and the BBC...-to-air service, which allows consumers to view high-definition programming. The campaigns will seek to promote the advertising opportunities provided by Freesat, which, unlike Sky HD or Virgin's high-definition service ... the service was given approval by the BBC Trust last April, Freesat has appointed Fallon to handle advertising ...

The Work: New campaigns - UK

, 118 118 Brief: Illustrate 118 118's range of services, including its new text service, in a winter ... of new 118 118 services, including the two-way text facility that allows users to correspond with the service via text message. This is demonstrated in one execution, in which the duo attempts to settle a ...

Media: Things we like

as diverse as famous recipes and perfumes. There's obviously a sell for Royal Mail's service in helping ...

The Work: New Campaigns - UK

the benefits of using integrated marketing and highlights the postal service's ability to assist companies ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.