World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from ... operator, claims it is stealing customers from budget airline Easyjet because of its poor customer service ...
Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman ... of recovery. Source: The Financial Times Unemployment figures in Ireland hit a 12-year high of 11 per cent ...
's personalised stamp service, where customers can make their own stamps for the Christmas period. The ad ... the brand plenty of lip service, literally. The ad, by JWT, features close-up shots of lips experiencing ... service is (hence the moon setting). As a rocket lands on the planet, populated by scantily clad ladies ...
In the week of the US Presidential election, Lewis Hamilton being crowned Formula One World Champion, Harry Potter/Houdini performing miracles at The Lane and neverending financial meltdown, I suspect advertising is pretty low on the list of people's priorities. A huge designer shopping centre ...
an integrated campaign for Royal Mail in a bid to persuade companies to consider the service as a partner ...
bid to remind its customers about its superior service and life-changing holidays. The mail pack ...
, 118 118 Brief: Illustrate 118 118's range of services, including its new text service, in a winter ... of new 118 118 services, including the two-way text facility that allows users to correspond with the service via text message. This is demonstrated in one execution, in which the duo attempts to settle a ...
the benefits of using integrated marketing and highlights the postal service's ability to assist companies ...
to bolster the bottom line. Given that money management is key to media agencies' financial performance ...
PR can't compensate for tired or controversial advertising, but when built into an ad strategy up front it can significantly magnify its effect and minimise possible problems. Even so, few campaigns are planned this way, with PR all too often being an after-thought. The benefits of forward planning...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
