03 Apr 2009
| by Caroline Lovell
World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from ...
operator, claims it is stealing customers from budget airline Easyjet because of its poor customer service ...
02 Apr 2009
| by Caroline Lovell
Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman ...
of recovery. Source: The Financial Times Unemployment figures in Ireland hit a 12-year high of 11 per cent ...
05 Dec 2008
by Profero.
FINANCIAL TIMES - FINANCIAL TIMES
CREDITS
Project: Financial Times
Clients: Frances Brindle, global marketing director; Caroline Halliwell,
head of global brand, Financial Times
Brief: Position the Financial Times as a trusted source of global
business news, comment and analysis in troubled ...
20 Nov 2008
| by Matt Williams
launch the company's 186mph high-speed service, as well as working on its frequent traveller programme ...
29 Aug 2008
and
service, anywhere in the UK
Creative agency: Mother
Writer: Mother
Art director: Mother
Planner ...
Yell.com's online directory service to source all the props and
furnishings needed to meet the teenager ...
04 Jul 2008
bid to remind its customers about its
superior service and life-changing holidays. The mail pack ...
02 Nov 2007
the benefits of using integrated marketing and highlights the postal
service's ability to assist companies ...
02 Nov 2007
a bit
odd that "The People's Post Office" is busily advertising how great its
services are while ...
19 Oct 2007
for the Post Office sees celebrities descend on a
fictional branch of the postal service staffed by an unlikely ...
speech about the heritage and quality of the Post
Office service, Joan Collins walks in to post a letter ...
the airline's service. The first is a continuation of the Bartle Bogle Hegarty "Upgrade to BA"
strategy ...
08 Mar 2002
| by MEG CARTER
PR can't compensate for tired or controversial advertising, but
when built into an ad strategy up front it can significantly magnify its
effect and minimise possible problems. Even so, few campaigns are
planned this way, with PR all too often being an after-thought. The
benefits of forward planning...