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And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from ... operator, claims it is stealing customers from budget airline Easyjet because of its poor customer service ...

And in the real world: Waitrose, RBS, BP, unemployment figures

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman ... of recovery. Source: The Financial Times Unemployment figures in Ireland hit a 12-year high of 11 per cent ...

The Work: New Campaigns - UK

by Profero. FINANCIAL TIMES - FINANCIAL TIMES CREDITS Project: Financial Times Clients: Frances Brindle, global marketing director; Caroline Halliwell, head of global brand, Financial Times Brief: Position the Financial Times as a trusted source of global business news, comment and analysis in troubled ...

Rapp lands pan-European CRM business for Eurostar

launch the company's 186mph high-speed service, as well as working on its frequent traveller programme ...

The Work: New campaigns - UK

and service, anywhere in the UK Creative agency: Mother Writer: Mother Art director: Mother Planner ... Yell.com's online directory service to source all the props and furnishings needed to meet the teenager ...

The Work: New Campaigns - UK

bid to remind its customers about its superior service and life-changing holidays. The mail pack ...

The Work: New Campaigns - UK

the benefits of using integrated marketing and highlights the postal service's ability to assist companies ...

The Work: Private view

a bit odd that "The People's Post Office" is busily advertising how great its services are while ...

The Work: New campaigns - UK

for the Post Office sees celebrities descend on a fictional branch of the postal service staffed by an unlikely ... speech about the heritage and quality of the Post Office service, Joan Collins walks in to post a letter ... the airline's service. The first is a continuation of the Bartle Bogle Hegarty "Upgrade to BA" strategy ...

PR - EMERGENCY SERVICES: Meg Carter looks at how PR can come to the rescue and help resuscitate

PR can't compensate for tired or controversial advertising, but when built into an ad strategy up front it can significantly magnify its effect and minimise possible problems. Even so, few campaigns are planned this way, with PR all too often being an after-thought. The benefits of forward planning...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.