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Sky and Virgin clash over unbranded direct mail campaign

02 Nov 2011 | by Matthew Chapman

In June Virgin Media sent out jiffy bags bearing the text, "satellite TV upgrade pack". The pack boasted it contained everything a consumer needed, including free service and repairs. Vertical small print on the right-hand side of the envelope revealed the package contained "promotional material ...

Energy Saving Trust hands DM account to SFW

08 Oct 2010 | by Sara Kimberley

, which is why we are looking to ensure that the benefits of the services we offer are communicated ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

's minds about a particular product or service. Those associations are created by the sum of experience ...

TBWA\Manchester wins £53m Co-op

21 Jan 2010 | by Joe Thomas

The agency, which has handled creative for the Co-op's food business since 2008, will now oversee the creative account across the group but outside of financial services. A Co-op spokesman said: "In essence ... , the group spent 53 million on advertising (excluding financial services brands), according to Nielsen ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

03 Apr 2009 | by Caroline Lovell

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from ... operator, claims it is stealing customers from budget airline Easyjet because of its poor customer service ...

And in the real world: Waitrose, RBS, BP, unemployment figures

02 Apr 2009 | by Caroline Lovell

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman ... of recovery. Source: The Financial Times Unemployment figures in Ireland hit a 12-year high of 11 per cent ...

Proximity London lands place on Orange digital roster

19 Mar 2009 | by Matt Williams

services brand, incorporating web build and web design work, as well as creating a number of digital ad ... talking about their vision for a different type of film studio. Orange's business services brand provides small, medium and multinational corporations with a number of telecommunication services ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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