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The Year Ahead For ... Direct Marketing

12 Jan 2012 | by Mel Cruickshank

. It will no longer be enough to look at financial worth alone in determining value. We have new tools that allow us ... or services for which they may not have a need. In 2012, there can be no room for marketing that seeks ...

WPP invests in Singaporean digital marketing agency Qais

15 Dec 2011 | by Sara Kimberley

services. The agency's revenues for the year ended 31 December 2010 was $4m. WPP's investment in Qais ...

Sky and Virgin clash over unbranded direct mail campaign

02 Nov 2011 | by Matthew Chapman

In June Virgin Media sent out jiffy bags bearing the text, "satellite TV upgrade pack". The pack boasted it contained everything a consumer needed, including free service and repairs. Vertical small print on the right-hand side of the envelope revealed the package contained "promotional material ...

Albion London to set up DM agency

22 Sep 2011 | by Matt Williams

Thompson, Albion's current client services director, and Sue MacLure, who has been poached from Wunderman ...

Miller calls pitch for Nastro Azzurro

25 Aug 2011 | by Anne Cassidy

The company is meeting with agencies over the next few weeks and the appointed agency will be briefed for the next financial year, starting in April 2012. Elvis has been the incumbent on the account for the past four years, after winning a four-way pitch in July 2007. In April this year ...

Bmi hands direct marketing account to Lida

19 Aug 2011 | by Sara Kimberley

worked with Partners Andrews Aldridge to produce direct mail campaigns for its Diamond Club Service ...

Claire Beale: Could IPG's "agency of the future" be past it?

04 Aug 2011 | by Claire Beale

loss will not be material to our 2011 financial results." SCJ s decision is in some ways another ...

SC Johnson hands global ad account to BBDO and Ogilvy & Mather

29 Jul 2011 | by Sara Kimberley

fragrance and home cleaning. BBDO and Ogilvy Mather will service the SC Johnson business from ...

Wildfire Word of Mouth rebrands as The Social Partners

15 Jun 2011 | by Oliver Luft

The Social Partners has also expanded its social media marketing services into four core offerings insights, business, communications, and academy under the banner of Total Social. Chris Hirst, chief executive of Grey London, said: "Agencies now need social media integration as much as they need TV ...

Proximity poaches OgilvyOne's deputy MD Chris Slough

19 May 2011 | by Sara Kimberley

He joins in the summer and will report to chief executive Mike Dodds. In the new role Slough will be responsible for business development and expanding opportunities across EMEA. Slough began his career at Ogilvy in 2004 before becoming joint client services director, deputy managing director and business ...

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