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Generation Y can answer the high street's woes

of the service offering of every high-street retailer connecting with customers at a human and personal level ...

BA suitcase race highlights Olympic spirit

The ad will be released on Thursday (9 February). It features a girl's British bag racing luggage from other nations to the arrivals hall. BA staff including baggage handlers, customer service agents and cabin crew, are all featured in the spot, which ends with the line, "2012. We're ready. To fly ...

McDonald's ad tackles first day nerves

customers can enjoy the same great food and service regardless of where or when they visit us and our modern ...

Iremonger to head iCrossing strategy

and developing accounts that include Allianz, Procter Gamble, Orange Business Services and Lloyds Banking Group ...

Carbon Trust kicks off media review

The incumbent on the account is UM London, which retained the business the last time the body conducted a review in 2010. Since then, the Carbon Trust has developed into an international commercial business and is now selling its services in carbon reduction and sustainability to businesses ...

Grand Union's Anna Watkins takes up MD role at Initiative

In her new role, Watkins will work closely with the chief executive, Alex Altman, to ensure that the media agency is providing key clients such as Tesco with a full range of services across all media. Initiative has not had a managing director since Danny Donovan left to join MediaCom in May 2010. Watkins ...

'Publishers need to think differently and invest'

JON SLADE - GLOBAL DIGITAL AD SALES DIRECTOR, FINANCIAL TIMES - How important is it to include online, mobile and tablet elements in today's advertising campaigns? We know that an integrated approach to advertising helps clients reach business audiences faster, engage them more deeply ...

Things we like

to see that Sky is still innovating and striving to provide a continually improved service for its ...

Claire Beale: Decoding digital and a lesson from Littlewoods

out some of the defensive mystique that it has built around its service. As the piece on remuneration ...

Are agencies being screwed on fees?

to be done with fewer people. Another may be to encourage clients to pay more for the services they need ... it would be an administrative nightmare for network agencies, where clients are paying for full service ...

 

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