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Bob's nine-year itch

boutique, to interactive, to full service, to global model was a big task." As well as commandeering ... it means enabling clients to step beyond pushing products to offer a range of useful services ... /GA to not only market and position new services for clients but help clients come up with ideas for services ...

Olly Foot appointed MD at MRM Meteorite

as the director of data planning, client services director and then as a managing partner. Foot said: "The ...

Adland sees drop in pitches for 2011

advertising services. In advertising, the number of pitches 219 was flat on 2010, although the value ... cent. In media, the number of communications and planning pitches collapsed, while full-service ...

Co-op calls £50m agency roster review

in the North-West. The Co-op s other interests, aside from food retailing, include financial services, funeral ...

The Crayon Detectives

"'Ello, 'ello, 'ello, what's going on 'ere, then?" A big financial deal went down in adland last

Is gamification the next big thing in marketing?

service providers (such as Mint) are using the same techniques to make financial prudence more rewarding ... we successfully use games mechanics to transform participation with a product/service ... offering pure-play gamification services right now. - Which brands or apps do you think have ...

From the City to Soho

No, it's not a documentary about JWT's account management department, but the latest stunt by Saatchi Saatchi to promote its summer scholarship scheme for 2012. Saatchis is creating an online film that shows the slick spiv driving his desk through the financial district to arrive at Saatchis' Charlotte ...

The history of advertising 27: Roland Rat

to overcome its fundamentally weak financial structure. In 1991, it lost its franchise to Sunrise Television ...

Lifeline: Unilever's media business

April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a more diverse roster, including Mindshare and UM as well as Initiative. November 2004 : Mindshare ...

Pitch Update

and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...

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