Virgin Money undertakes Branson stunt as part of ad campaign
10 Jan 2012 | by John Reynolds
choose Virgin Money, including claims that it put "customer service ahead of cost-cutting" and "By making ...
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Pitch Update
19 Jan 2012
and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...
Jeremy Lee: Walker Media is a victim of Barclays' network oddity
29 Sep 2011 | by Jeremy Lee
the service that Walker Media provides. The agency's chairman, Phil Georgiadis, is a highly principled ... -by-line trading and a top-level bespoke media servicing for clients - that seem somewhat at odds with the Group M ...
How banks can re-build trust through advertising
02 Sep 2011 | by Jamie Robertson
watershed in the finance world you d have been hard pushed to find ad campaigns from the leading financial ... messages to encourage account switching are ones that demonstrate financial competency with our money and can show off a portfolio of innovative products and services. But any message needs to be delivered ...
Aviva grateful for comic relief in turbulent times
19 Aug 2011 | by John Tylee
Whitehouse and showcasing the range of financial services it has to offer. And Gooding believes the campaign ... , though. How do you win back consumer confidence at a time of financial uncertainty? "We work in a ... with a film emphasising the importance of parents ensuring their families are financially secure after ...
More Th>n focuses on digital for latest Freeman outing
13 May 2011 | by Ed Owen
phase of the campaign, which is to talk more about service. The original ads focused on product ...
BBH scoops £30m pan-Euro Unicredit
13 Jan 2011 | by Anne Cassidy
Europe and the strategy will highlight a new range of products and services. Unicredit is one of Europe's largest banking and financial services organisations and operates in 22 markets. The bank's four ...
Albion and Zenith scoop Unum briefs
13 Jan 2011 | by Matt Williams
will break later this year. Unum specialises in providing financial support and vocational rehabilitation ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
SFW and Vizeum scoop credit brief
12 Aug 2010 | by Katherine Levy
Credit Confidential, a new online credit monitoring service, has appointed Stephens Francis Whitson...Confidential is positioning itself as a competitor to existing online credit services such as Experian ... monitoring companies are looking to build their brands as demand for their services increase. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
