Barclaycard introduces new strapline in Christmas campaign
14 Nov 2011 | by Sara Kimberley
's important to them. He added: "The new campaign will cover the broad spectrum of products and services we ...
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VCCP and Comparethemarket.com top creative radio rankings
09 Dec 2011 | by Maisie McCabe
to their services being required. 3. Dolmio (ZenithOptimedia and Proximity) Having built up the 'Dolmio ...
Aviva revamps Downton Abbey idents as Ofcom launches investigation
30 Sep 2011 | by Maisie McCabe
encourage the purchase or rental of goods or services. 'Downton Abbey' by Julian Fellows has been ...
More Th>n focuses on digital for latest Freeman outing
13 May 2011 | by Ed Owen
phase of the campaign, which is to talk more about service. The original ads focused on product ...
FT unveils global 'business at your fingertips' campaign
12 Apr 2011 | by Katherine Levy
The Financial Times has launched the next execution in its ongoing 'We live in Financial Times...and B2B marketing for the Financial Times, said: "This campaign underlines the FT's commitment ... of the 'We live in Financial Times' campaign include creative work pegged to the unveiling of the 2011 budget ...
Lloyds TSB promotes Money Manager
01 Mar 2011 | by Sara Kimberley
Lloyds TSB is introducing an animated ad campaign to promote its free online money-tracking service...and outdoor. An online film has also been created to teach customers how to use the new service. Damon ... better, thereby empowering them to make better financial decisions." ...
Aviva takes different approach to life insurance ads
18 Jan 2011 | by John Reynolds
The ad, created by AMV BBDO, adopts a different approach to previous Aviva life insurance ads and is aimed at people who have lost a loved one. It is targeting the nearly 20 million people 39% of UK adults who have no form of financial protection. The TV ad opens with the familiar chaos of a family ...
American Express pitches philosophy in new TV ad
08 Nov 2010 | by Daniel Farey-Jones
have focused on specific benefits and product services offered by American Express. This is the first ...
Campaign Big Awards 2010: Financial, Corporate & Utilities winners
28 Oct 2010
View all of the winning campaigns from the Financial, Corporate & Utilities category.
Pressure mounts on adland to curb 'no win, no fee' ads
21 Oct 2010 | by Our Parliamentary correspondent
such ads put less emphasis on the likely financial rewards of making a claim. Young wants them to stop ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
