Global ad spend rises 12.5% in Q1
13 Jul 2010 | by John Reynolds
, ahead of automotive, financial services and durables. ...
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UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
IPA Bellwether report suggests worst is over for marketing recession
13 Jul 2009 | by Noel Bussey
This has been linked to an improvement in business confidence, with surveyed companies reporting that their financial prospects have improved for the first time since the first quarter of last year. DM budgets saw the strongest revisions, while sales promotion budgets were revised upwards for the first time since 2000. Rory ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
