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, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
's minds about a particular product or service. Those associations are created by the sum of experience ...
the company's recent financial results showing a rise in net income. For the last three months of 2009 ...
Addiction was hired following a pitch called in January. The agency will handle the UK account, previously held by Albion, as well as Remington's pan-European business. Addiction London, which has evolved from its origins as a production company to offer broader creative services to clients, will oversee ...
Financial institutions owed money by Dubai World, the ailing holding company of the Dubai Government, were handed a lifeline by The United Arab Emirates' central bank. The Abu-Dhabi-based bank ... confidence. Source: The Guardian Fears of a double-dip recession have grown after the services sector ...
Marks Spencer has hired Marc Bolland, the man responsible for reviving WM Morrison, as its new chief executive. Bolland will replace Sir Stuart Rose, who will remain a chairman capacity until July 2011. Source: Financial Times Ferroro and Hershey's decision to launch a rival bid for Cadbury led ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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