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WCRS lands Safestore advertising account

services director at WCRS, said: "Working with Safestore is one of those rare opportunities - a market ...

Mindshare scoops £4m Anglian media task

The appointment follows a pitch that included the incumbent All Response Media, which had held the account for six years, Total Media and Media Campaign Services. The win means Mindshare has moved swiftly to replace the Everest windows and home improvement account, which it lost to fellow WPP agency ...

Everest appoints MBA to handle DM account

The agency, which already oversees the brand's TV advertising, picked up the DM brief without a pitch. It will now work on a series of campaigns to promote Everest's product range, which includes its core window and door products, a new solar energy range, handyman service and home emergency cover ...

DLKW and Walker Media net Health Lottery launch task

The Health Lottery, which aims to donate in excess of 50 million to charitable health causes each year that are outside of the NHS, is expected to spend around 20 million on the launch of the service ... services, with each region of the UK set to benefit by up to 2 million. Martin Hall, the chief ...

Hublot uses battered millionaire's face in watch ad

run the ad in today's Financial Times and International Herald Tribune. The ad contains a quote ...

Dreams calls £32m media planning and buying review

The move follows news of a Dreams creative review, called last month. The Newcastle-based full-service agency Robson Brown is the incumbent on both creative and traditional media planning and buying for Dreams, while Brilliant Media handles digital media. The retailer has talked to a number of media ...

ASA clears 'mental performance-boosting' Lucozade ad

The campaign, created by M C Saatchi, promoted the shot-sized caffeinated drink, Lucozade Alert Plus, and aired on Channel 4 and its digital service 4oD. Despite receiving 81 complaints from TV viewers who had found the ad misleading and irresponsible, "because it implied the product could improve ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

To show the 4 wheel drive winter use Charity, NGO, Not-for-Profit, Public Service Title We suffer. So ... who worked on the farms and land during the 2nd world war Financial, Corporate Utilities Title ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.