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ASA bans 'Sofa King Low' slogan

as 2004 and were referred to the police, but the Crown Prosecution Service took no action ...

Optical Express loses appeal against Padraig Harrington ad ban

too". The brochure made a number of claims about the brand's service and technology and featured a ...

Hublot uses battered millionaire's face in watch ad

run the ad in today's Financial Times and International Herald Tribune. The ad contains a quote ...

Argos ad banned for misleading delivery claims

The Argos "Walrus" ad to promote its home-delivery service, launched in September, has been banned

ASA clears 'mental performance-boosting' Lucozade ad

The campaign, created by M C Saatchi, promoted the shot-sized caffeinated drink, Lucozade Alert Plus, and aired on Channel 4 and its digital service 4oD. Despite receiving 81 complaints from TV viewers who had found the ad misleading and irresponsible, "because it implied the product could improve ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

To show the 4 wheel drive winter use Charity, NGO, Not-for-Profit, Public Service Title We suffer. So ... who worked on the farms and land during the 2nd world war Financial, Corporate Utilities Title ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

's minds about a particular product or service. Those associations are created by the sum of experience ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.