As UK clients slash budgets, agencies look East
06 Oct 2011 | by John Tylee
" service that allows Chinese companies to test the appeal of their brands outside Asia with the help ...
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Pitch Update
19 Jan 2012
and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...
Bringing joie de vivre back to Renault's UK ads
08 Apr 2011
where he worked in customer services and got his first experience of business-to-business marketing ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
Skoda to sponsor Five's crime drama
17 Jun 2010 | by Maisie McCabe
The seven-figure deal includes programmes on Five and its digital channel Five USA, as well as online sponsorship, display inventory and pre-roll and mid-roll bumpers on the catch-up service Demand Five. The idents for the sponsorship, which was brokered by MediaCom, will be created by Skoda's ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
