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Carat lands $3 billion global GM media

24 Jan 2012 | by Katherine Levy

to service the business. Joel Ewanick, the GM Vice President and global chief marketing officer, led ... to deliver integrated and specialist media and digital communications services on a global scale. We ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

's minds about a particular product or service. Those associations are created by the sum of experience ...

Skoda to sponsor Five's crime drama

17 Jun 2010 | by Maisie McCabe

The seven-figure deal includes programmes on Five and its digital channel Five USA, as well as online sponsorship, display inventory and pre-roll and mid-roll bumpers on the catch-up service Demand Five. The idents for the sponsorship, which was brokered by MediaCom, will be created by Skoda's ad ...

Agencies line up for Porsche media task

04 Feb 2010 | by Ian Darby

the $25 million business was consolidated in 2007 to sit alongside the creative account in the full-service ...

And in the real world... WH Smith, Nokia, SABMiller and more

16 Oct 2009 | by Matt Williams

. Source: Financial Times Qu Li, a Chinese industrial consultant who recently came under fire for her ... for the first half of this year, thanks to a sharp rise in online and overseas demand. Source: Financial Times ...

And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012, Morrisons

11 Sep 2009 | by Noel Bussey

and fraud. Source: The Financial Times National Express is seeking a swift conclusion to a proposed ... settlement with the publishing industry. Source: The Financial Time The BBC could screen some of the 2012 ... its interim dividend by 35 per cent. Source: The Financial Times ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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