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Absolut Vodka launches augmented reality app

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

and one part service." In September last year, Absolut Vodka added an app to its Absolut Blank ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

25 Apr 2011 | by Ed Owen

for one month as a trial basis in order for them to evaluate clients servicing, time management ...

Budweiser runs responsible drinking campaign on Chinese Twitter

01 Apr 2011 | by Benjamin Li

(for free petro), and a chance to win the services of a personal designated driver with a nice car ... -Busch InBev Digital agency wwwins Isobar China Creative Tracy Zhou, Ginger Zhao Account service ...

Slogan competition picks crop from the past year

07 Jul 2010 | by Jacob Mathias

This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

's minds about a particular product or service. Those associations are created by the sum of experience ...

Red Bull escapes ASA ban for VoD campaign

23 Jun 2010 | by Alex Brownsell

The animated ad, created by Kastner Partners, was screened on Five s VoD service, Demand Five, during Neighbours , Home and Away and The Mentalist . It showed a young boy feeding pigs Red Bull, before asking his mother if he can visit the local gentlemen s club. Upon replying, "When pigs fly ...

MEDIA 360: Kellogg marketer in quest for 'second golden age of advertising'

11 Jun 2010 | by Daniel Farey-Jones

services was the problem, Brennan drew a parallel with how much Kellogg is charged by Accenture for its services in helping it achieve lean manufacturing. Accenture has also gone through a "rigorous procurement process" but it still can charge a lot because it is providing a valuable service. "It's about how ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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