Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
children, the lack of activation of the National Pandemic Flu Service, and the sparing use of antivirals ...
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
, and have managed to maintain our efficiency, our standards of service, and the care with which we ... 9. The Money Advice Service 'money can't buy you hapiness' / 80 complaints / Not upheld ...
Ad industry in need of more support, AA's Patterson says
01 Mar 2012 | by Campaign staff
industry has achieved and it's our job to talk more about the success of our creative services industry ... on servicing consumers and creating sustainable consumption. ...
Agency profits fall as clients put squeeze on ad budgets
24 Nov 2011 | by Ian Darby
The profitability of UK marketing services agencies nose-dived by more than 50 per cent during...further "without jeopardising client service" and called on clients to "realise that they can't keep ... by the data analyst Roger Ingham and based on figures supplied by financial directors at MAA member agencies. ...
ASA's Guy Parker address to Downing Street
12 Oct 2011 | by Staff
, the industry's on board. Many advertisers are using our free Copy Advice service, citing Reg's report, to give ...
Marketing budgets reduced 5.1% in first quarter
18 Apr 2011 | by Daniel Farey-Jones
executives grew increasingly pessimistic about financial prospects for the industries in which they operate ... regarding their own companies financial prospects, with confidence improving slightly from the one ... % that signalled an increase. Budgets for the 2011 financial year have meanwhile been set higher than actual ...
ASA to cover VoD service providers
02 Aug 2010 | by Daniel Farey-Jones
The Advertising Standards Authority's remit for regulating advertising on video-on-demand services...the law the updated Communications Act covering regulated VoD services have now been added ... . If the ASA investigates complaints about an ad on an ATVOD-regulated service, it will contact the marketer ... the service provider about potential breaches of the appendix rules. Conversely, it will contact ...
COI cuts adspend back from record level
27 Jul 2010 | by Daniel Farey-Jones
Labour government in 2008/9, but COI is now dealing with a harsher financial climate introduced ... and in June notified marketing agencies that expenditure could fall "by at least 50%" during this financial ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
