What can the merging of TV and online bring?
17 May 2012
device, at any time, will become a reality. We're heading to a world of divergent services and convergent ...
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Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
, Newsworks, as its director of client services and strategy.
Double Standards - How is performance marketing helping digital?
10 May 2012
? As an industry, we will continue to respond to an advertiser-led marketplace by packaging a range of services within specialist agencies, with new business models to service those client needs. When looking purely ...
All about ... The future of BSkyB
10 May 2012
development, advertising, marketing and consumer service provision over the last 20 years. A change ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
for the service and additional terms may apply. One person complained to the ad watchdog, calling ... the services at the advertised prices. The additional terms of the offer meant that if consumers did ... and broadband services sparked more than 80 complaints. Follow Loulla-Mae Eleftheriou-Smith on Twitter ...
How has the new-business landscape changed?
26 Apr 2012
Globalisation and the demand for new services from clients have changed the nature of pitching...years ago. Clients are looking for more extensive services from a media company in areas such as content ... to remunerate new services, they demand efficiencies in the traditional areas. This is Darwinian pressure. Agencies without a broad palette of services are seeing their core business get pressurised. Finally, a ...
Things we like
26 Apr 2012
that is airing across CNN's various networks. The success of the Financial Times web app The Financial ...
Paul Kitcatt: Anyone can be a copywriter. Well, on Facebook anyway
22 Mar 2012 | by Paul Kitcatt
for brands we like? And what will happen when this goes into, let's say, financial services, where the copy ...
Is Facebook revamp a hit?
22 Mar 2012
and customer service, strengthening its position in the run-up to an IPO." Meanwhile, Jody Shilliday ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
family-friendly services, such as pre-flight play areas....," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... , the high-speed train service between the airport and London. The 16m brand overhaul sees ... these services to passengers to ensure they have a positive experience at Heathrow and feel ready ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
