WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service
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WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
by the Government Procurement Service that will replace those expiring within the next six to eight months. One, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ...
Tesco-owned Blinkbox appoints Karmarama to ad account
23 May 2012 | by Anne Cassidy
Tesco has appointed Karmarama to the advertising account for its video-on-demand service Blinkbox....Karmarama won the business after a head-to-head pitch against VCCP. The pitch process, which kicked off in March, was handled by Oystercatchers. The appointment comes as the service takes on rivals ... as part of its goal to expand its product ranges. The retailer introduced a service late last year ...
Sky opens creative agency talks
17 May 2012 | by Anne Cassidy
The broadcaster and internet service provider, which spends 163 million on its advertising, has already approached non-roster agencies ahead of a potential pitch for the task. Agencies have been put ... for that to change. As a growing company, we have an increasing number of briefs spanning our products, services ...
OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
of support and services including mobile and data management. Dan Clays, who started as managing director ...
Double Standards - How is performance marketing helping digital?
10 May 2012
? As an industry, we will continue to respond to an advertiser-led marketplace by packaging a range of services within specialist agencies, with new business models to service those client needs. When looking purely ...
All about ... The future of BSkyB
10 May 2012
development, advertising, marketing and consumer service provision over the last 20 years. A change ...
Media shops and ITV clash over demand to open books
03 May 2012 | by Maisie McCabe
their financial books to greater scrutiny...." in the market that could impact on agencies delivering on their financial commitments to the broadcaster ...
IPA's Creative Pioneers Challenge attracts 948 young minds
02 May 2012 | by Arif Durrani
technology, web design and analytics, social media, media planning and buying, creative services, marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
