Russell Davies: Cheap screens are encouraging lazy advertising from all
09 Feb 2012 | by Russell Davies
too, aiming at bankers with headlines and financial information, assuming a screen plus a target ...
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Andrew Miller backs Guardian's content to win
09 Feb 2012 | by Ian Darby
says: "I've made it clear to everyone that the financial position of The Guardian is not sustainable ... close to GMG says of Miller: "Andrew has brought digital, commercial and financial acumen. Alan has a ... years as the chief financial officer at Trader Media Group and stepping up to the chief finance role ...
How can magazines mix digital and commerce?
09 Feb 2012 | by Rebecca Miskin and Zoe Bale
will continue to see an increase in location-based services, enabling magazine brands to connect with readers ...
All about...Facebook's IPO
09 Feb 2012
in financial as well as social terms is now, in some circles, regarded as beyond question. You don't have ... ... lives." What it means for... Advertisers Financial analysts told Campaign last week ...
BA suitcase race highlights Olympic spirit
07 Feb 2012 | by Daniel Farey-Jones
The ad will be released on Thursday (9 February). It features a girl's British bag racing luggage from other nations to the arrivals hall. BA staff including baggage handlers, customer service agents and cabin crew, are all featured in the spot, which ends with the line, "2012. We're ready. To fly ...
'Publishers need to think differently and invest'
02 Feb 2012 | by Jon Slade and James Harris
JON SLADE - GLOBAL DIGITAL AD SALES DIRECTOR, FINANCIAL TIMES - How important is it to include online, mobile and tablet elements in today's advertising campaigns? We know that an integrated approach to advertising helps clients reach business audiences faster, engage them more deeply ...
Things we like
02 Feb 2012 | by Staff
to see that Sky is still innovating and striving to provide a continually improved service for its ...
MediaCom and LBi win Etihad's global media accounts
01 Feb 2012 | by Iain Akerman
MediaCom and LBi, which originally won the airline s global digital account in 2008, will service ...
Publicis Groupe acquires Middle East digital agency
01 Feb 2012 | by Daniel Farey-Jones
production services for creative agencies. Flip will be folded into Leo Burnett Worldwide and will retain ... Media is a strategic and cultural fit for our company, and we believe its service offering of digital ...
Aegis builds up digital offering in Singapore
30 Jan 2012 | by Sara Kimberley
acquisitions, including MediaVest Manchester, Lithuanian media agency, Creative Media Services UAB, and Canadian social media moderation company, ICUC Moderation Services . Follow Sara Kimberley on Twitter ...
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