Argos ad banned for misleading delivery claims
01 Dec 2010 | by Ed Owen
The Argos "Walrus" ad to promote its home-delivery service, launched in September, has been banned
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Wickes promotes multi-channel offering in new ad
25 Jul 2011 | by Sara Kimberley
service. Earlier this year, the brand shifted its focus beyond in-store promotions to promote its catalogues and online services, to reach a mass audience. Tony Holdway, brand director at Wickes, said ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
Kwik-Fit ad features Kitt from Knight Rider
09 Apr 2010 | by Joe Thomas
. David White, customer services director at Kwik-Fit, said: "We saw the enduring interest in Kitt ...
Space setting for LittlewoodsDirect.com TV ad
07 Nov 2008 | by Staff
The ad is designed to showcase the clothes available at LittlewoodsDirect.com as well as demonstrating how quickly and effectively its delivery service is. As a rocket lands on the planet, populated by scantily clad ladies dancing strangely, little eggs float out of the spaceship and start to spew froth ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
