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This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
's minds about a particular product or service. Those associations are created by the sum of experience ...
critical mass. Mobile internet applications, services and content will follow, including user ... of European mobile services providers are now starting to offer unlimited data plans. Increased competition ... not be the best approach for public service announcements. People generally do not appreciate a moralising ...
industry verticals: luxury, retail, entertainment, automotive, travel and financial services. The deal ...
: The Financial Times Veteran DJ Sir Terry Wogan has confirmed he is to leave his BBC ... about 4bn ($6.6bn) for Deutsche Telekom s British subsidiary. Source: The Financial Times ... of anger over its landmark digital books settlement in the US. Source: The Financial Times ...
, by announcing that profits would beat expectations. Its shares rose 8 per cent on the news. Source: Financial ... maker Apple today shrugged off its critics by announcing some of the best financial results in its ... 's biggest low-cost carrier, plans to cut services at London Stansted and Dublin, its two largest bases ...
, to be launched next year. Source: Financial Times The founder of Primark is to step down as the managing ... brands as it diversifies away from tea to become a global beverages company. Source: Financial Times ... -old financial magazine's losses. Source: Financial Times Willie Walsh, the embattled chief executive ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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