OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
of support and services including mobile and data management. Dan Clays, who started as managing director ...
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to sourcing great value wines and delivering exceptional personal service." ...
of support and services including mobile and data management. Dan Clays, who started as managing director ...
The retailer began a review of its account in November last year as it looks to increase its online business and the untapped home-improvement space in social media. Last year, the brand shifted its focus from in-store activity to promote its catalogues and online services. The appointment ...
to highlight William Hill s betting services. Spots feature flashing words and images to communicate its range of services and technology. ...
Tesco Bank has appointed WDMP to handle its CRM account as it looks to boost its financial product...'s entire personal financial product portfolio, which includes insurance, credit cards and loans. Tesco ...
The appointment follows a pitch that included the incumbent All Response Media, which had held the account for six years, Total Media and Media Campaign Services. The win means Mindshare has moved swiftly to replace the Everest windows and home improvement account, which it lost to fellow WPP agency ...
and Asda Financial Services brands as the company looks to increase its online sales. Asda sells electrical items, furniture, toys and clothing, as well as food and financial products, through the three ...
Four agencies have been invited to pitch for the business, which has been held by All Response Media since 2005. The incumbent will repitch against Mindshare, Total Media and Media Campaign Services. Bloom Media, which works on Anglian's digital account, and The Point, which handles the creative account ...
had been running on the BBC World Service, which was also showing news footage telling a very ...
success after posting strong financial results last month and is planning to double its number of stores ...
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