to remove filtersB&Q seeks agency for financial services launch
24 Aug 2006 | by by Claire Billings
LONDON - The DIY retailer B&Q is looking for a direct marketing agency to handle the launch of financial services products.
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Retail and financial sectors help online ads rise by 21 per cent
05 Jun 2009 | by Matt Williams
LONDON - Online advertising has seen a 21 per cent increase in the number of advertisers using the medium in the first four months of this year.
Hotline: BSkyB appoints chief financial officer
25 Jun 2004
BSkyB has appointed Jeremy Darroch as its chief financial officer. Darroch joins from Dixons Group where he is currently the group finance officer. He replaces Martin Stewart, who leaves in August.
Page and Gray join forces to start NWD marketing services
05 Dec 2003 | by Mark Sweney
Alan Page, the former creative director of the defunct agency Yellowhammer, and David Gray, the former head of the London outpost of Armando Testa, have joined forces to launch a new marketing services group called NWD.
Mustoes debuts ads for Lloydspharmacy free health services
12 Sep 2003 | by Ian Darby
Lloydspharmacy, the national pharmacy chain, is launching a campaign to promote two services.
CLOSE-UP: LIVE ISSUE - BRAND EXTENSIONS. Retailers line up to sell phone services. Can big brands break BT's stranglehold on fixed-line telephony?
25 Apr 2003 | by Jenny Watts
"Buy your first-class return flights to the Moon here!" might be the exhortation greeting Tesco shoppers sometime in the not-too-distant future. At least it could be, considering the rate at which Britain's largest grocer is diversifying its interests into other commercial ventures.
Happydog hires top agency names in a move to ad services
14 Feb 2003 | by MARK SWENEY
The business consultancy happydog, which counts companies including Xbox, Tesco, Diageo and Unilever among its clients, has made a clutch of senior hirings from advertising agencies as it gears up to offer advertising services to clients for the first time.
PR - EMERGENCY SERVICES: Meg Carter looks at how PR can come to the rescue and help resuscitate campaigns that have gone wrong
08 Mar 2002 | by MEG CARTER
PR can't compensate for tired or controversial advertising, but when built into an ad strategy up front it can significantly magnify its effect and minimise possible problems. Even so, few campaigns are planned this way, with PR all too often being an after-thought. The benefits of forward planning...
Moto ads aim to reverse opinions of motorway services
10 Aug 2001 | by JENNY WATTS
Fallon has revealed its first national press and radio campaign for Moto, Granada's rebranded motorway service areas. The 1 million campaign aims to position stopping at Moto as a de-stressing experience. It will also aim to dispel the popular image of motorway service stations as places...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
