A beautiful collision
17 May 2012 | by James Devon, MBA
relationships and financial value between 2000 and 2010 was the strong use of technology in order to be more ...
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A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
. They look behind brand promises, seeking out content and services that make those promises real. They also ... an interesting case study. If I am reading the Financial Times, it knows who I am and where I am. It allows me ... with this fragmented approach. Not now. Consumers make absolutely no distinction between the service they expect via a ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
will leverage their services and make the device irrelevant, as Google, eBay, Amazon and Facebook are doing ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ...
Deloitte sharpens focus on digital offering
14 May 2012 | by Sarah Shearman
Deloitte, the professional services company, has launched a new practice called Deloitte Digital...to increasing demand from its clients for digital services, particularly in the mobile sector. The 800-strong global practice will offer services including strategy, user experience, content, creative ... months. A spokeswoman said it is not naming launch clients, but it has been providing digital services ...
Jedi day: Top 10 shared Star Wars ads
04 May 2012 | by Ben Hall
's not all new ads on the list. A US public service announcement from 1982, in which C3PO catches R2D2 ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ...
Royal Caribbean appoints OMD for search and social
30 Apr 2012 | by Maisie McCabe
the growing demand among clients the two services to be integrated. RCL Cruise's media account is handled ...
Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ...
Facebook's deal with Instagram is a gift to marketers
26 Apr 2012 | by Brendan Tansey
the activity box you see from other apps summarising the content from a particular integrated service ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
